Okay, maybe you don’t stink at lead conversion....but lots of attorneys do, and here’s why: lack of follow up.

LawMarketing.com editor in chief Cindy Greenway recently posted about the biggest reason attorneys are not converting more law firm clients, with these 5 tips to fix your follow-up:

• You should follow up with people who can say yes to you, or people who can direct you to people who can say yes to you.

• Follow up regularly. Following up is an ideal way to demonstrate the organized and high-quality way you would work with a client after engagement.

• The way you follow up usually depends on how you made initial contact with your target.

• Consider the potential size of the opportunity that lies in front of the target and value your follow up around it.

• Good professional services businesses and their consultants record their pipeline in a CRM system.

You can read Cindy’s article in its entirety by clicking on the link above.