10 Social Media Stats That May Surprise You
Friday, August 9, 2013

Still need some convincing that your law firm would be well-served to participate in social media? Here are 10 surprising social media stats pulled together by social media blogger Jeff Bullas:

1.  189 million of Facebook’s users worldwide are mobile only.

2.  Twitter is the fast growing social network in the world by active users: 44% growth from June 2012 to March 2013.

3.  The fastest growing age bracket on Twitter is 55-64 (up 79% since 2012). 

4.  The fast growing age bracket on Facebook is 45-54 (up 46% since 2012).

5.  The fastest growing age bracket on Goggle+ is 45-54 (up 56% since 2012).

6.  YouTube reaches more adults between the ages of 18-34 than any cable network.

7.  Google+ has 359 million active users; up 33% between June 2012 and March 2013.

8.  Each Facebook user spends on average 15 hours and 33 minutes per month on the site and monthly active users have surpassed 1.1 billion.

9.  There are now 665 million daily active Facebook users.

10.  30 billion pieces of content are shared on Facebook every month. 

The two key factors driving social media growth in 2013 are the rapid adoption by older users (45+) and the use of mobile (smartphones and tablets) to access the Internet. 

 

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