Last weekend, I wrote about a Hinge Marketing report that surveyed 1,000 purchasers of professional services – including legal – to determine how prospects check out professional providers as prologue to making a decision.  One of the more interesting details is that 705 of those surveyed said they go to LinkedIn to check out a professional they are considering hiring.

So naturally it would follow that law firms could stand to benefit from having a robust LinkedIn presence.  Here are 10 steps on ways you can leverage LinkedIn for your law firm:

1.  Make sure firm partners and associates have full and complete profiles.

2.  Share the right information at the right time – mornings are the best time to post to LinkedIn and be sure to add links to your site and calls-to-action in each post.

3.  Add a LinkedIn share button to your firm website.

4.  Detail specifics about your areas of practice with keywords your prospects would use to find you online.

5.  Participate in LinkedIn groups that appeal to your clients.

6.  Create LinkedIn groups for your clients.

7.  Use LinkedIn’s legal app

8.  Use LinkedIn’s mobile app

9.  Follow your competitors to see what they’re doing on LinkedIn

10.  Be sure all your employees connect with each other on LinkedIn; one of them could have a connection that would make a great client for you.