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12-Step Guide for Developing Your Law Firm’s Social Media Strategy [GRAPHIC]
Wednesday, October 5, 2016

So, it’s finally sunk in. Everyone you know is on social media. All the research tells you that you should be there. You know you should be there because it’s where business gets done these days.

But you have no clue where to begin.

As any marketer will tell you, developing your strategy is where you begin. If you skip this step, you may as well not even enter the fray because there are already lots of lawyers who know what they are doing and how to work it to their advantage.

If you enter “social media” into the search bar on this blog, you will find tons of content on how to develop your strategy and tactics that work for lawyers on social networks. That will help you begin to understand the opportunities social media provides for law firms and what kinds of resources you will need to allocate to your effort.

Study this infographic from Social Media Marketo that outlines the 12 steps to developing a social media strategy for small businesses and fill in the blanks to create your strategy.

12-Step Guide for Developing Your Law Firm’s Social Media Strategy

 

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