July 25, 2014

4 Online Strategies to Help Your Law Firm Stand Out from the Crowd

It wasn’t too long ago that attorneys who merely had a website stood out for that reason alone. However, that is no longer the case as more and more law firms are waking up to the incredible power the Internet has to help them attract clients.

So what can you do to stand out online in a way that will bring you more and better clients? Here are 4 ways:

Create a website that zeroes in on your ideal clients.

Don't make the common mistake of trying to be everything to everyone. People don't want to work with a generalist. They want a specialist. When it comes to marketing your law firm online, focus is critical to your success. 

Give website visitors a reason to contact you.

Free consultations are no longer enough to attract someone's attention. Why? Because everyone offers them. Instead, offer an incentive for paying you a visit – start with that free consultation, but then partner with another local business to offer something of value for every visit. What divorcing woman couldn’t use a spa treatment?

If you have multiple practice areas, develop a micro-site for each one.

Again, focus is key here. For example, a personal injury lawyer may have a practice specific website for: SUV rollovers, construction accidents, dog bites, and automobile accidents. 

Have a blog that speaks your target’s language. 

Writing for the Internet is not the same as writing a legal brief and none of your clients want to wade through that anyway. Having a blog that talks to clients “one-on-one” through insightful writing on subjects that matter to them in terms they can understand will make you stand out and help you start a dialog with prospects.

© The Rainmaker Institute, All Rights Reserved

About the Author

Stephen Fairley legal marketing expert, law office management

Stephen is the CEO of The Rainmaker Institute, the nation's largest law firm marketing  company specializing in lead conversion for small law firms and solo practitioners. Over 8,000 attorneys nationwide have benefited from learning and implementing the proven Rainmaker Marketing System.

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