5 Things You Can Do Right Now to Improve SEO (Search Engine Optimization)
Wednesday, January 22, 2014

Yesterday in my post about how email marketing beats social media for client acquisition, I shared this chart from McKinsey & Co. consumer research:

5 things you can do right now to improve SEO

You will note that the #1 channel for client acquisition is organic search.  And you can’t improve your organic search ranking without paying attention to SEO (search engine optimization). 

Thankfully for small firms and solos, SEO best practices have evolved past backlinking and coding to strategies that you have more control over – content marketing and social media participation.  Here are 5 things every law firm can do right now to improve SEO:

Optimize your law firm website.  You may want to hand this off to the experts, but you can actually do it yourself if you are willing to tinker under the hood a bit.  In fact, Moz has posted an excellent resource called The Web Developer’s SEO Cheat Sheet 2.0, a free download that covers everything that needs to be done to properly optimize a website. 

Blog.  Search engines crave fresh, relevant, compelling content and reward you with a better ranking if you provide it. 

Guest blog.  Having guests post on your blog and vice versa exposes you to a wider audience and gets others to do some of the heavy lifting for you in promoting your content.

Social media participation.  Use your social media network to promote and distribute your blog content.  This provides important social signals back to your website that are important when it comes to SEO. 

Monitor online reputation.  Online reviews are also becoming more important for SEO, so it’s critical that you Google yourself and your firm on a regular basis to monitor what is being said about you online.  Be sure to let happy clients know how much you would appreciate their recommendation online.

 

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