Landing pages — those pages a visitor is guided to after clicking on a link on your website, blog, social media post or e-newsletter — are your bread and butter when it comes to lead conversion, helping you turn visitors into qualified leads.

To make them pay, however, you need to ensure you are not committing any of the common landing page mistakes marketers sometimes make. If you follow the guidance of this infographic from QuickSprout, you should be able to produce landing pages that produce real results in terms of more leads and better conversion rates.