Many attorneys I speak with feel they should be blogging, but are not really sure why. Here are 7 ways that blogging can help your law practice:

Client engagement. A blog provides the opportunity for you to open a dialogue with prospects and clients, which can lead to powerful business benefits.

SEO. Blogs are the #1 way to add new content to your website, which search engines like Google reward with higher rankings.

Humanizes your firm. Blogs provide you with the opportunity to tell stories (leaving out the real names to protect the innocent, of course), and nothing is better for putting a human face on your firm. Include videos in your blogs to really humanize your firm.

Showcases expertise. Regular blog posts keep your website up to date and relevant, letting prospects know you are on the leading edge of emerging legal trends.

Market segmentation. If your law firm includes more than one practice area, you can segment effectively by creating blogs for each specialty and speak directly to those targeted prospects.

Repurpose content. Your blog posts can be effectively repurposed for free reports, e-books and newsletters.

Build trust. Current research shows that 80% of U.S. online consumers trust information and advice from blogs.