Write letters to the editor. There are two types of letters that editors love to print. The first one is a letter that comments directly on a story they just ran in their publication. The second kind of letter they love to publish are letters that come down very hard on one side of a controversial topic.

The media loves controversy, and if you have a strong opinion on a controversial law that they might be passing in your community or a controversial topic in your industry, write a letter to the editor about it.

Conduct a survey. The media loves surveys and the great thing about surveys is that they don’t have to be scientific. Now if you’re trying to get into the Harvard Business Review, they will ask if your survey is scientific. But if you’re trying to get into your local daily paper, they probably don’t care if it’s scientific.

For those of you who speak to audiences, slip a simple five or six question survey into the handout and have the audience fill out the survey before or as they’re leaving. Or post a poll on Facebook or your website on a current topic of interest and publish those results.

Build reciprocal links. If you find an influential blogger who you want to get in front of, and a Google Alert has told you that they’ve written about your topic of expertise, you can jump over to their blog and post a comment. That comment will give you a link back to your own website and it will position you as an expert.

Publicity isn’t free. It takes an investment of time to build those relationships. But the payoff for your firm can be invaluable.

Read the rest of the series;

9 Proven Ways to Get Publicity for Your Law Firm, Part 1 of 3

9 Proven Ways to Get Publicity for Your Law Firm, Part 2 of 3