You know how to measure success in a court room, but do you know how to measure the success of your website and blog?

One of the most compelling tools for measuring the effectiveness of what you’re doing online is a tool called Google Analytics. You embed a snippet of code into your law firm website or blog and it provides you with a mountain of great data – for free! 

To get the most out of Google Analytics for your law firm marketing efforts, you need to pay close attention to three important areas: visits, traffic and conversion. This infographic takes the mystery out of understanding what your websites are trying to tell you: