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I frequently write and speak about why social media is an important tool for attorneys when it comes to lead generation. However, a blog post at Hubspot today reminds us that participating in social media is equally crucial to any well-considered law firm marketingprogram. For example, social media:
Directly impacts your organic search results – search engines are beginning to rank social media presence higher in organic search results. When someone likes your Facebook page or retweets a post on Twitter, it tells the search engines that your site has authority for that subject. The more people who interact with you on social media, the better you show up in organic search results.
Allows you to control your image online – as stated above, Google and other search engines are ranking social media presence higher. You will note that if you enter my name in Google, the first page of results shows three social media sites where I am active:
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By actively participating in social media, I maintain control over my online image and help establish my expertise in law firm marketing.
Distributes your content – your blog and website content gets a lot more traction when you retweet or repost on social media sites. This gets your content into the hands of people who may be your target audience – and if they like it or retweet it, it also goes to their spheres of social media influence, people may not know you yet – thereby extending your reach to potential new clients.
Gives you clout and visibility – even if you don’t think your target market is on social media, other people of importance to your practice – colleagues, potential business partners, industry thought leaders – probably are. Social media allows you to make connections that can help build your practice, especially if your competitors are conspicuous by their absence.
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