California “Do Not Track” Bill Stays on Track
As we predicted, the California Senate has approved A.B. 370, a bill that would require commercial websites or online services that collect personally identifiable information to disclose how that site or service responds to “do not track” signals or similar mechanisms. Next, A.B. 370 will head back to the California Assembly, where the Assembly will need to approve the bill as amended by the Senate.
In the meantime, if you are the operator of a website or online service, the question you should be considering is: Do you understand how your service responds to “do not track” signals?