June 12, 2017

June 12, 2017

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June 09, 2017

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Colorado’s COOL Efforts Shot Down: Country of Origin Labeling

  • Mandatory country of origin labeling (COOL) rules for beef products have long been the subject of controversy and challenge, culminating in: (1) a World Trade Organization (WTO) ruling that the COOL requirements violate U.S. trade obligations to Canada and Mexico and (2) Congress repealing COOL as of December 21, 2015.  As also covered on this blog, several states have since attempted to require retail meat products to bear a country-of-origin label.  Last week, the Colorado General Assembly’s House Agriculture, Livestock & Natural Resources Committee sought to make a push for the reinstatement of COOL.

  • On April 5, 2017, however, the state-level COOL measure was defeated, largely along party lines.

  • As states continue their attempts to reinstate COOL at the behest of livestock producers, the Rancher’s Cattlemen Action Legal Fund, United Stockgrowers of America (R-CALF USA) (a national non-profit organization representing U.S. cattle and sheep producers) is seeking the reinstatement of COOL at the federal level through President Trump’s North American Free Trade Agreement (NAFTA) renegotiations. Media reports indicate that COOL is, in fact, slated to be a key element of the Trump administration’s NAFTA renegotiation of a model trade agreement. Nevertheless, the meat retail industry’s aversion to COOL may sound the death knell for the advancement and implementation of such requirements.

© 2017 Keller and Heckman LLP


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Keller and Heckman offers global food and drug services to its clients. Our comprehensive and extensive food and drug practice is one of the largest in the world. We promote, protect, and defend products made by the spectrum of industries regulated by the U.S. Food and Drug Administration (FDA), the European Commission and Member States authorities in the European Union (EU) and similar authorities throughout the world. The products we help get to market include foods, pharmaceuticals, medical devices, veterinary products, dietary supplements, and cosmetics. In addition...