Earlier today, one of my favorite marketing blogs, HubSpot, posted a great infographic with a dozen Do’s and Don’ts for using Facebook to market your law firm.

According to Shareaholic research, social media now drives more traffic (31.2%) to the websites of people and organizations that post on social media sites than any other channel, including search. Facebook dwarfs all other social networks for driving that traffic, accounting for 25% of all website traffic coming from social media!

For solos and small firms, the goal of social media is lead generation and business development, pure and simple. How you get there is by building targeted relationships, providing solid content, and consistently adding value.

In addition, a lot of new business connections occur on Facebook from people you used to know – old high school or college friends that you connect with on Facebook and then educate them naturally on what you do now.  In that sense, approaching Facebook as a referral source cultivation opportunity could be a mindset that will pay you big dividends in the future.

Whatever you plan to gain through your social media efforts, making sure you understand the platform and crafting your page to provide you with the most value is key to achieving the results you want.  Look over this list of Do’s and Don’ts for doing business on Facebook and compare with your law firm’s Facebook efforts to see if there is room for improvement: