For all those lawyers out there on Twitter, I’d like to suggest a few programs to simplify your Twitterverse.
This web-based application enables users to set up a search for any keyword or phrase on Twitter, and receive hourly updates via email when any tweets include that keyword, phrase or hashtag. TweetBeep is an easy tool for tracking talk on Twitter about your firm, website, events or services. By monitoring the conversation about your firm, you can make sure you are managing your reputation and engaging with people who are interested in you – people who can become potential clients. You can also use TweetBeep as an application to measure the impact and engagement level of various cases, or track the reactions to your firm’s announcements or legal victories. It can also be a valuable tool for industry research if you monitor industry-specific terms (such as “intellectual property”) or even a competitor’s name.
Tweet All About It
Sometimes it takes too much time to think about what to tweet (and we all know time is money). Tweet All About It makes it easy as “highlight” and “right click.” This downloadable program allows you tweet pieces of text from websites viewed on Firefox or Internet Explorer by highlighting the text, right clicking and selecting “Tweet All About It.” The text will automatically be tweeted from your Twitter username, and you will have saved time, energy & potentially, money.
Anyone, even those without Twitter accounts, can go on the Monitter website and search and track keywords being using on Twitter (somewhat similar to TweetBeep). Users enter words into the search box and instantly see relevant tweets streaming in real-time. They can also send tweets or retweet to their accounts directly from the Monitter interface. You can download the widget for your website to keep track of what people are saying on Twitter about you or your firm. It also can help you identify social media influencers for a certain legal topic or in a specific conversation and it allows you to quickly respond to or join those conversations.
This posting is republished with permission from the Chicago Lawyer Magazine Blog "Around the Watercooler" located at: http://h20cooler.wordpress.com/2010/Copyright © 2013 TC Public Relations