According to two new studies, posting photos on Facebook greatly increases engagement for your posts.

One study by inbound marketer HubSpot found that photos on Facebook Pages received 53% more Likes and attracted 104% more comments than text posts alone.

Another study by Socialbakers analyzed 90,000 Facebook posts from 24,000 brand pages during the last week of November and found that of the top 10% posts receiving the most Likes and Comments, 89% of those included photos.

HubSpot furnished these tips for how to engage Facebook fans with images; the ones that will apply to attorneys include:

Change up your Facebook cover photo to reflect changes in season or hot topics

Showcase employees to give your firm a face

Feature photos of events you sponsor or attend

Show photos of your partners and associates at work in the community or doing something they like to do, to humanize your profession

In addition, remember to include relevant links with your images – to your blog or your website – that helps you drive traffic and generate leads.