Five Ways to Get Your Social Media Posts Shared
Wednesday, September 14, 2016

When it comes to posting on social media, you first need to remember the 60/20/20 rule:

60% of your posts should be about something educational in nature or of interest to your followers.

20% should be trending or hot topics (e.g., celebrity divorce if you’re a divorce attorney or a new update on the law if you’re an immigration attorney, or commenting on a news story)

20% should be about promoting your law firm or a call to action.

The main goal for law firms when it comes to participating on social media sites is to spread your influence beyond the direct circle of people who already know you. This occurs when your posts are interesting enough to share.

Here are the five types of posts that get the most social media shares:

How-to: These types of posts are perfect for attorneys since they pose a problem, offer a solution and detail the steps in-between. For example, How to Create an Estate Plan for Your Blended Family or How to Document Your Car Accident.

Lists: Lists are very popular on social media because they’re easy to scan and, frankly, humans just seem to like lists! Examples: Top 5 Ways to Beat That DUI Rap or Top 10 Reasons You Need a Lawyer for Your Startup.

What: Many of these focus on a particular topic and sometimes make comparisons. Example: What Attorneys Used to Know About Social Media and What They Know Now or What the New Florida Spousal Support Law Means for Women.

Why: The why post gives people your reasoning for reaching a particular conclusion on a chosen topic. Examples: Why You Should Talk to a Real Estate Attorney Before You Buy or Sell Your House or Why You Need to Review Your Estate Plan Every 2-3 Years.

Video: Nothing works better than video to illustrate a point or legal concept, and to give people a feel for what it would be like to do business with you. Even videos that have nothing to do with your area of practice but just evoke a pleasant emotion are worthy of sharing on social media.

 

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