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Marketing is simply building a relationship with prospects that tell them who you are, who you help, and why you are different. It isn't rocket science, but it does require using proven strategies and tactics to achieve optimum results.
For example, any time you present a law firm marketing message, remember to follow the Rule of the Four C's:
Rule 1: Communicate at the point of need. Your message must answer a need or it fails to motivate prospects to take action. Create a sense of urgency that must be relieved. Make prospects realize a need for your product or service, and then communicate your message in professional, yet clear and compelling manner.
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Rule 2: Consistency. Never assume that you've gotten a message across by offering a single message only once. Repetition is a vital part of putting your marketing message at the front of peoples' minds. If you fail to be consistent, you confuse people and muddle your marketing message.
Rule 3: Concise. Brevity pays off and makes your marketing strategies memorable. People don't listen to convoluted messages attentively; even if you know it's important, they may not hear it. It's not how much you say that's most important. It's how much of what you say is grasped and retained.
Rule 4: Contagious. Your marketing message must be a contagious one. If your message isn't contagious, it's going to get lost in the crowd. Building a contagious energy is at the heart of good marketing.
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