July 25, 2014

Getting the Mix Right - the Amenity Mix - From Traditional to Extraordinary

Towels, soap, shampoos, internet access, in-room coffee, ironing board, television, game station, fresh baked cookies, spa, bicycles, boats, continental breakfast, luxury bathrobes, valet parking, pet psychic – and the list of hotel amenities goes on and on and on.  What is considered an “amenity” and what is considered “standard” changes over time, from market to market and from asset class to asset class of the hotel industry.  Amenities are often the driver when making a choice between similarly situated hotels.  So how do hotel owners, hotel operators and brands determine what the right amenity mix is for their target traveler – and for their hotel?   This topic is becoming more important than ever before as competition for guests intensifies and it becomes more than just about price.  Many business travelers seek the right hotel, even for a single night, with an eye toward a good meal or a better fitness center or a lap pool.

Our colleague Tara Gorman's recent article in Hotel Business Review, "Getting the Mix Right – the Amenity Mix -  From Traditional to Extraordinary,” will delve into this question.

©2014 Greenberg Traurig, LLP. All rights reserved.

About the Author


Nelson F. Migdal focuses his practice on hotel acquisitions, operations, development and finance, large mixed-use projects, condo hotels, hotel management agreements, general commercial real estate acquisitions, commercial leasing, lender representation, and the representation of property owners on telecommunications matters.


Boost: AJAX core statistics

Legal Disclaimer

You are responsible for reading, understanding and agreeing to the National Law Review's (NLR’s) and the National Law Forum LLC's  Terms of Use and Privacy Policy before using the National Law Review website. The National Law Review is a free to use, no-log in database of legal and business articles. The content and links on are intended for general information purposes only. Any legal analysis, legislative updates or other content and links should not be construed as legal or professional advice or a substitute for such advice. No attorney-client or confidential relationship is formed by the transmission of information between you and the National Law Review website or any of the law firms, attorneys or other professionals or organizations who include content on the National Law Review website. If you require legal or professional advice, kindly contact an attorney or other suitable professional advisor.  

Some states have laws and ethical rules regarding solicitation and advertisement practices by attorneys and/or other professionals. The National Law Review is not a law firm nor is  intended to be  a referral service for attorneys and/or other professionals. The NLR does not wish, nor does it intend, to solicit the business of anyone or to refer anyone to an attorney or other professional.  NLR does not answer legal questions nor will we refer you to an attorney or other professional if you request such information from us. 

Under certain state laws the following statements may be required on this website and we have included them in order to be in full compliance with these rules. The choice of a lawyer or other professional is an important decision and should not be based solely upon advertisements. Attorney Advertising Notice: Prior results do not guarantee a similar outcome. Statement in compliance with Texas Rules of Professional Conduct. Unless otherwise noted, attorneys are not certified by the Texas Board of Legal Specialization, nor can NLR attest to the accuracy of any notation of Legal Specialization or other Professional Credentials.

The National Law Review - National Law Forum LLC 4700 Gilbert Ave. Suite 47 #230 Western Springs, IL 60558  Telephone  (708) 357-3317 If you would ike to contact us via email please click here.