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More than one billion names are searched in Google every day and 94% of those searching never look past the first page of results. Knowing these facts gives you insight into why owning your own brand online is of utmost importance.
You want the websites you own or control to be the first to pop up in a search. If you don’t own your brand in search, you will be subject to whoever has posted something with your name in it...and that can be a bad, bad thing.
I have spent thousands of hours building my brand online and the effort shows when you search for me on Google. Here is the first page of results when you Google “Stephen Fairley”:
For some tips on building your brand online, check out the infographic below. Better yet, come to a Rainmaker Retreat, where you will get the strategies and tools you need to build and maintain a comprehensive online brand that you can control.
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