One of the most common questions I get from attorneys is how to identify the right social media networks for their practices.  Frankly, it’s not that hard.

The most important thing in identifying the right social media platform is to know your target market.   If you don’t know that, then any marketing you are doing anywhere is just a shot in the dark. 

Once you know the characteristics of your market, you can then focus on the social media networks that do the best job of reaching that audience.  Here are demographic breakdowns on the most popular social networks from the Pew Reseach Center from their 2013 Social Media Report:

If your market is business-to-business, then you want to have a robust presence on LinkedIn.  If you market to consumers, then Facebook is your best bet.  If you want to go after a female clientele, then be sure you have some presence on Pinterest. 

Once you have done the necessary homework on knowing your prospect inside and out, then it’s much easier to find the best places to reach them.