According to the newly released 2014 Professional Content Consumption Report by LinkedIn, the consumption of professional content is increasing dramatically on the site, which is good news for those of us who are taking the time to populate our profiles, company pages and groups with good, relevant content.

Of the 2,701 LinkedIn members surveyed, LinkedIn was the top source for professional content and the top benefits they receive from consuming professional content on LinkedIn were as follows:

So if you are looking for ways to increase your engagement on LinkedIn, the signs clearly point to providing timely and relevant content about the emerging trends in your area of practice, including your viewpoint on recent decisions, legislation impacting your target market or case studies of interest to prospects and clients.

In fact, the report notes that the most popular content types include:

1. New research (77%)

2. Breaking industry news (68%)

3. Career advice (57%)

4. Case studies (55%)

If you keep these four content types in mind while sharing content on LinkedIn, you should see a correlating increase in engagement from your groups and connections.