If there is one common complaint I hear from attorneys when I am speaking to a group about social media, it’s the time demands that mastering this important marketing function entails.
As I always respond, you do have a choice: you can either spend time (yours or a firm employee’s) or money (by hiring it out).
Of course, ignoring it all together is also a choice. But it’s a bad one.
I got this infographic in my inbox the other day from Pardot that shows how you can whittle your time investment in social media down to 30 minutes a day. That is, IF you do the work beforehand in identifying your target market and zeroing in on the social media channels they frequent.
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