How to Tell Which Social Media Platforms Will Work Best for Your Practice
Monday, January 26, 2015

One of the most common questions I get from attorneys is how to identify the right social media platforms for their practices.  First, the most important thing in identifying the right social media platform is to know your target market.   If you don’t know that, then any marketing you are doing anywhere is just a shot in the dark.

Once you know the demographics of your market, you can then focus on the social media platforms that do the best job of reaching that audience.  Here are demographic breakdowns on the most popular social networks from the Pew Reseach Center’s 2014 Social Media Update:

social media facebook

 

social media LInked In Users

 

Social Media Twitter

 

Social media Pinterest

If your market is business-to-business, then you want to have a robust presence on LinkedIn.  If you market to consumers, then Facebook is your best bet.  If you want to go after a female clientele, then be sure you have some presence on Pinterest.

Once you have done the necessary homework on knowing your prospect inside and out, then it’s much easier to find the best places to reach them.

 

NLR Logo

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up to receive our free e-Newsbulletins

 

Sign Up for e-NewsBulletins