A couple of days ago I was interviewed again by LawMarketing.com Editor-in-Chief Cindy Greenway in our continuing series on lead generation and lead conversion strategies for lawyers.

What I recently discovered from a study done of more than two million Internet-generated leads will shock most of you:  this study found that the length of time that an Internet-generated lead (email, sign-up, live chat, request for info from a website) went from hot to cold was 5 minutes.

That’s right.  Only five minutes!

What this means is, if you don’t have an automated process already in place to respond immediately to your Internet leads, you lose your best opportunity for converting that lead into a client.

How do I know this?  That same study found that companies with an automated process in place to respond quickly to these leads increased their lead conversion rates a whopping 300%! 

Another way to up your conversion rate?  Don’t have an attorney follow up!  I know you want to, you intend to, but the fact is,  you usually don’t.  Have a dedicated staff person follow up and set that appointment, and make sure they call back more than once if they don’t make a connection the first time.

Here’s my full interview with Cindy: