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When it comes to law firm marketing, one of the most common questions attorneys ask is, “Where can I find good prospects?” These days, the answer is most certainly: online.
The infographic below shows how people spend their time online. U.S. Internet users spend an average of 32 hours a month online – with the largest share of that time, 22 percent, spent on social networking sites. The majority of time people spend online – 63 percent of that 32 hours – is spent engaging in just three activities: social networking, searching and reading content (which doesn’t include emails).
Perhaps one of the most startling statistics is that people spend five times as much time on Facebook than Google – an astonishing 7 hours and 45 minutes every month on Facebook versus one hour and 47 minutes on Google.
And why is this so meaningful to attorneys? Because people are beginning to use Facebook as a search engine, looking for all sorts of products and services. And when they search for legal services, you can target a Facebook ad to reach them using targeting options like location, age, sex, relationship status, likes and interests, education level, schools they attended, companies where they work, groups they are part of and fan pages they “like”.
Facebook ads allow you to target very specifically to reach an audience of likely prospects you may not have had the opportunity to reach with any other medium. It is also inexpensive; you can try it out for a week or two for a couple hundred dollars or less.
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