Millions of people purchase products every day because they were enticed to do so through a strong call to action – a Buy It Now, a Limited Time Offer, a Click Here, a Sign-Up Now – whatever the incentive, it moved them to a purchase decision.
Calls to action work for several reasons, chief among them is that it’s human nature to follow instruction. A great call to action is one that creates a sense of urgency in a prospect’s mind, offers a solution to a problem or stimulates a desire.
A great call to action works when it:
- Triggers an emotional reaction;
- Shows exactly how to make a purchase;
- Creates a sense of urgency to make the purchase;
- Provides incentives or an offer that is too good to ignore.
There are many ways to integrate a great call to action into your law firm marketing efforts, including:
On your website. Even when you’re selling a service, you should create calls to action on every page of your website. Have a sign-up for a free report, a webinar or e-newsletter on every page.
In your newsletter. If you have a monthly newsletter, you should be featuring a new incentive every month to entice prospects to get in touch with you.
On your blog. Use your blog to connect on an emotional level with prospects. Tell a story about how your legal service has solved a problem. Include calls to action in your sidebars where they are easily visible.
On your social networking sites. Facebook and Twitter are great vehicles for reaching prospects in real-time and testing a variety of calls to action to see what works best for your legal service. These venues are an inexpensive and effective way to test what works best for your target market.© The Rainmaker Institute, All Rights Reserved