LinkedIn Intros New Tool: How You're Connected
Wednesday, February 5, 2014

Last week, LinkedIn introduced a new visual tool that shows you exactly how you may be connected to someone who could be a great prospect or referral source for your law firm.

This is what it looks like:

LinkedIn tools

This new degree of transparency allows you to see who in your existing network may already be connected to someone or some company you want to get to know better.  It also shows you how they know each other so you can make an informed decision on the best contact to help you with that introduction.

Visuals are playing an increasingly important role in how we portray ourselves successfully online and are a great way to engage with prospects.  You now have the capability to upload your videos or a slide deck from your latest presentation to your LinkedIn profile, so don’t waste this powerful persuasion method by failing to include visuals on your page.

Whatever you are doing online these days all goes toward building your professional brand, and there is no better place to do this for lawyers than on LinkedIn.   Learning how to use LinkedIn to your biggest advantage takes time and effort, but it is time well spent.

 

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