If there is one thing I hear over and over again from attorneys when it comes to blogging, it’s this:   “What do I blog about?” 

The reason to have a blog is to establish your authority as an expert in your field of practice. You must keep your target market in mind at all times when writing a blog – it needs to be about topics your clients and prospects are interested in, providing good in-depth information on each topic (now more important than ever for SEO) that they can’t find anywhere else.

Still, the creative juices do run dry at times. Which is why it’s so great that the LexisNexis Law Marketing blog has started highlighting monthly events, anniversaries, holidays and observances that have a legal connection.

Here is their list for October/November, categorized by practice area:

Civil Rights Law:

• October is National Disability Employment Awareness Month

• October is Gay and Lesbian History Month

• Oct. 14: Native American Day

• Oct. 17: United Nations' International Day for the Eradication of Poverty

• Oct. 20-26: Freedom from Bullies Week

• Oct. 21-27: Freedom of Speech Week

• November is National American Indian Heritage Month

Corporate Law:

• October is National Crime Prevention Month

• October is National Cyber Security Month

• October is National Disability Employment Awareness Month

• Oct. 16: National Boss's Day

• Oct. 16: Support Your Local Chamber of Commerce Day

• Nov. 3-9: International Fraud Awareness Week

Education Law:

• October is National Bullying Prevention Month

• Oct. 20-26: Freedom from Bullies Week

• Oct. 21-25: National School Bus Safety Week

Elder Law:

• October is Health Literacy Month

• October is Long-Term Care Planning Month

• October is National Organize Your Medical Information Month

• Oct. 15: Medicare open enrollment begins

• Oct. 20-26: National Save for Retirement Week

• November is National Alzheimer's Disease Awareness Month

• November is National Family Caregivers Month

• November is National Home Care and Hospice Month

• November is National Long-Term Care Awareness Month

• Nov. 1-7: National Patient Accessibility Week

Environmental Law:

• Oct. 18: Forty-first anniversary of the passing of the Water Pollution Control Act

Estate Planning:

• October is Long-Term Care Planning Month

• Oct. 20-26: National Save for Retirement Week

• November is National Alzheimer's Disease Awareness Month

Family Law:

• October is Antidepressant Death Awareness Month

• October is Breast Cancer Awareness Month

• October is Domestic Violence Awareness Month

• October is Gay and Lesbian History Month

• October is National Bullying Prevention Month

• October is National Organize Your Medical Information Month

• Oct. 17: Get Smart About Credit Day

• November is Military Family Appreciation Month

• November is National Adoption Month

• November is National Alzheimer's Disease Awareness Month

• November is National Family Caregivers Month

• Nov. 1: National Family Literacy Day

Health Care Law:

• October is Antidepressant Death Awareness Month

• October is Breast Cancer Awareness Month

• October is Health Literacy Month

• October is Long-Term Care Planning Month

• October is National Organize Your Medical Information Month

• Oct. 15: Medicare open enrollment begins

• Oct. 17-24: Food and Drug Interaction Education and Awareness Week

• Oct. 24-31: Prescription Errors Education and Awareness Week

• November is National Home Care and Hospice Month

• November is National Long-Term Care Awareness Month

• Nov. 1-7: National Patient Accessibility Week

Insurance Law:

• October is National Crime Prevention Month

Intellectual Property Law:

• Oct. 29: 44th anniversary of the creation of the Internet

Labor Law:

• October is National Disability Employment Awareness Month

• Oct. 16: National Boss's Day

Personal Injury Law:

• October is Antidepressant Death Awareness Month

• Oct. 21-25: National School Bus Safety Week

• Oct. 24-31: Prescription Errors Education and Awareness Week

Real Estate Law:

• October is National Crime Prevention Month