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To successfully manage your online reputation, you first need to know who is talking about you, what they are saying and where they are saying it. Fortunately, there are several free online tracking tools available to help you do this:
Google Alerts. Probably the most widely used tool, Google Alerts lets you set up alerts for any mention of your firm and yourself and sends those feeds directly to your inbox on a daily, weekly or “as it happens” basis. Be sure to create alerts for your competitors as well.
Socialmention.com – This cool tool allows you to do a real-time search using any keyword or name, and then creates a page with statistics on the top keywords, top users, sources and sentiment (positive, negative, neutral). You can also sign up for a daily alert feed that scours all social media sites for mentions and delivers them to your inbox.
Klout.com – This site is catnip for attorneys who love rankings and ratings. Klout measures your online influence across all social networks, on a scale of 1-100. Remember that Klout only measures your influence in social media – it doesn’t care if you went to Harvard or chair your local bar association or other real world influencers.
For more information on this topic, see my post last month on What is Your Online Reputation? How to Monitor and Manage It.
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