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May 22, 2013

Pew Internet Study Finds Majority of Americans 65+ Now Online

The Rainmaker Institute
Stephen Fairley
The Rainmaker Institute
Tuesday, June 12, 2012
Communications, Media & Internet / Law Office Management
All Federal
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For law firms that target seniors – whether you have an estate planning practice or a growing niche in elder law – comes affirmation of why Internet and social media marketing should be a staple in your law firm marketing plan.

According to a new study by Pew Internet & American Life Project:

  • 53% of American adults 65+ use the Internet or email
  • 70% of online Americans 65+ use the Internet every day
  • 86% of online Americans 65+ use email
  • 69% of Americans 65+ own a cell phone
  • 34% of Americans 65+ participate in social media

Whatever the reasons, it is clear that seniors are increasing their time spent on the Internet in growing numbers – great news for law firms that serve seniors who can now reach prospects with targeted messaging better and cheaper.

© The Rainmaker Institute, All Rights Reserved

About the Author

Stephen Fairley
CEO

Stephen is the CEO of The Rainmaker Institute, the nation's largest law firm marketing  company specializing in lead conversion for small law firms and solo practitioners. Over 8,000 attorneys nationwide have benefited from learning and implementing the proven Rainmaker Marketing System.

A nationally recognized...

Stephen@theRainmakerInstitute.com
888-588-5891
www.RainmakerRetreat.com

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