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There are certain basic SEO elements that should remain consistent on your law firm marketing website to achieve a high Google rank, no matter how many times Google tweaks its search algorithms – which it does at least once a day!
Here are some basic SEO rules to follow to ensure prospects find you online:
Basic keyword SEO rules – include your target keywords in your URLs, meta tags, titles and descriptions as well as in your page content.
High quality inbound links – creating high quality, unique content that others will want to link to and reference can have a huge impact on your website ranking.
Authority – build authority for your site through participation in social media, providing commentary and links to other authoritative sources in your space and quality inbound link building.
Quality user experience – Google rewards sites that are well designed, easy to navigate, load quickly and keep visitors engaged (low bounce rates).
Fresh content – creating new content and updating old content regularly boosts authority and news ranking.
Content diversity – Google prefers diversity in format and content, so include photos, videos and presentations wherever possible.
Feedback – syndicate, promote and provide people with an easy way to share feedback via a blog hosted or linked to your website.
Browser compatibility – your site needs to be compatible with the latest browser versions, including mobile.
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