First impressions are lasting ones, not just in person but also online. So how do you ensure that a prospective client or referral source that is Googling you likes what they see? 

As the infographic below illustrates, most people – 94% -- only look at the first page of search results on Google. If they don’t find you there, you automatically lose credibility. 

See that stat that says only 2% of people own their first page of results? I happen to be one of those people. Google my name and you will find that the first page of results is made up of my websites and profiles, meaning that I am firmly in control of my brand online.

You want to own as much of the first page as possible, which means you not only need to have a website with relevant content and keywords, you also need to have profiles on LinkedIn, Twitter, Facebook and Google+ (the big 4), a blog, videos on Vimeo and YouTube and more: