Great post at BusinessInsider.com yecently on unlocking the true potential of LinkedIn. Steve Kovach props up the hood on LinkedIn and shares some of his favorite tips and tricks for getting the most out of this uber-popular business networking site:
LinkedIn Today – LinkedIn Today is a daily digest of news and links from content people are sharing on the site. Scanning this can provide you with some great ideas for your own content generation needs, and your posts may even show up here. Access it from the News tab on your home page.
LinkedIn Signal – build new connections by seeing who is talking about news in your practice area by switching the search bar on your LinkedIn page to “Updates”. Narrow your search by region, company, etc. by checking off the boxes on the left.
Sync with Twitter -- you can sync your Twitter account to your LinkedIn status feed by going to Settings > Profile > Manage Your Twitter Settings.
Add Apps to Profile – you probably already know about JD Supra’s Legal Updates app and Martindale’s Lawyer Ratings app, but there are other apps you can add to your profile that allow you to link with your blog, share presentations, etc.
Hire Someone – a majority of the Fortune 500 turn to LinkedIn to look for new hires, and you can too at thecorporate recruiting page.
Optimize Your Profile – when you create your profile, LinkedIn gives you a default URL with lots of numbers and letters. You can customize your profile (www.linkedin.com/in/stephenfairley), which helps Google bring your name up in search results. To do this, go to your edit profile page and scroll to the "Public Profile" section. Click "Edit" next to the URL to choose a new one.