If you have a social media marketing program for your law firm, you have probably heard that your posts should contain questions to foster engagement.

But the question is, do questions really work for that purpose?

Inbound marketing firm HubSpot studied a large data set of more than 1.2 million Facebook posts and came up with these findings:

Posts with questions garner more comments, but fewer “Likes” and “Shares” – so if you are simply using Facebook to answer questions, you will be missing out on two important components of engagement.