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Social Networks That Perform the Best for B2B and B2C Legal Marketing

A new report from Webmarketing123 shows that social networks perform differently depending on whether you are a B2B or B2C marketer when it comes to generating leads.

It may not surprise many legal marketers to learn that Facebook performs best for B2C law firms and LinkedIn works better for B2B firms. What you may find interesting is how large the gap is in some areas:

Even though LinkedIn outpaced other social networks for B2B marketers in terms of generating leads and sales, Facebook also made significant contributions for lead generation and sales for B2B – 39% of B2B marketers said that Facebook generated leads and 19% reported sales directly from their Facebook efforts. Twitter ranked third.

For B2C marketers, Facebook and Twitter performed best, followed by LinkedIn.

What this latest data shows is the importance of maintaining a presence on all social media networks for generating leads and sales. But you also need to realize how people are using social networks – the fact is, social networks are now being used as personal search engines for people looking for reviews and recommendations on products and services. 

Instead of viewing social networks as a time-suck, law firm marketers need to realize that social media sites are evolving into referral engines that can deliver prospects and clients quickly and affordably.

© The Rainmaker Institute, All Rights Reserved


About this Author

Stephen Fairley legal marketing expert, law office management

Stephen is the CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in lead conversion for small to medium size law firms. Over 10,000 attorneys have benefited from learning and implementing the proven marketing and lead conversion strategies taught by The Rainmaker Institute. He works exclusively with attorneys to find new clients fast using online and offline legal marketing strategies and to convert more prospects into paying clients using automated marketing and by fixing their follow up systems.