Most attorneys I know are too busy to devote the time needed to maintain a good social media presence, yet they very much want to be involved with social media for the lead generation benefits it provides at little or no cost.
One solution is to outsource yoursocial media marketing to a trusted source who you know works with other attorneys. I discussed this recently in my post, Should Attorneys Outsource Social Media Marketing?
Fortunately, there are some great tools that can help busy attorneys manage their social media platforms from just one site. While there are several good tools that help you manage or integrate one or two accounts, there are two sites that provide total management capabilities for about the price of a Starbucks Grande White Chocolate Mocha:
Postling is a one-stop shop that helps you manage all your social media accounts from one dashboard. You can schedule and post your content across all your networks as well as your WordPress blog from the dashboard. Postling then delivers a daily report that aggregates all your social activity right to your inbox – plus, you can respond to any comments left on your blog or social network page right from the daily report email. Postling is also available for iPhone; an Android version is coming soon. You can try Postling for just $1 for the first 30 days and then $5/month after that for up to five social media accounts.
HootSuite is another popular social media dashboard that provides virtually the same features as Postling but adds analytics as the cherry on top. While the dashboard allows you to monitor all your social media activity, I kind of prefer Postling’s email approach, since I am much more likely to respond to comments that are put in front of me than when I have to search them out. Nevertheless, many people swear by HootSuite for managing multiple social media accounts. There’s a free option with a few options and a $6/mo. option with many more features.
With robust, time-saving social media management tools like these, there’s no excuse for even the busiest attorney not to be engaged in social media.© The Rainmaker Institute, All Rights Reserved