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At a recent Rainmaker Retreat, an attorney asked me if I had to choose, would I build a website or a blog? My answer seemed to surprise most of the room. I told him to build a blog.
In a perfect world, of course, you would have both. Every business today is expected to have a website. And you can certainly hang your blog off your website, integrating both into one online presence. But if you absolutely had to choose for whatever reason, I believe you would be better served with a blog, and here are the top 5 reasons why:
1. A blog is a low-cost, long-term venue to reinforce your brand and educate prospects about what you bring to the table.
2. A blog provides an informative resource for anyone seeking information about you and your practice area(s), generating leads for you at a low cost
3. A blog gives you a platform to speak directly to clients, prospects and other attorneys rather than through the filter of the media or other sources that may not be accurate.
4. A blog provides a stable base for your content without the limitations of other social media channels like Facebook and Twitter that are constantly streaming feeds. It is a place for your own voice, 24/7.
5. Blog analytics provide you with important information on what interests your prospects so you can generate more content to attract them and learn more about marketing to them, thus increasing the likelihood of a greater ROI on your marketing spend.
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