I posted on Monday about value being one of the three things that prospects care about when assessing whether or not to hire a particular attorney (the other two being benefits and results).

Then I ran across this interesting infographic from an Albuquerque bankruptcy firm (love their URL:  BFDlawyers.com!) on the true value of a lawyer and figured it had some interesting stats that can be particularly useful for consumer law practitioners to incorporate into their pitch materials or information booklets.

If you need help making a case for why a prospect really needs you, weave in some of these facts with your reasons why you are the attorney they need.