July 28, 2014

What New Twitter Profile Page Means for Branding Your Law Firm

Earlier this week, Twitter unveiled a new design for its profile pages and just like the new redesign from LinkedIn recently (see my earlier post on Social Media Marketing for Attorneys: Get Ready for New LinkedIn Company Pages), it relies heavily on imagery to help businesses brand themselves online.

Here’s a look at the new layout:

So what do law firms need to do with this new profile layout to enhance their online branding? 

First, claim your profile space with photos that speak to what it is you do.  Hopefully you have graphics on your website that you chose because they were highly relevant to your practice area – look at repurposing one or two of those that speak to who you are.  

Try to steer clear of the static suit-and-tie studio shots – instead, use photos that show your leadership, like a shot of you speaking at an event.  Be sure to add a link to your blog so those that follow you on Twitter can get the benefit of your deeper thinking in your blog posts.

Twitter is also supporting video on profiles, so be sure your law firm videos (you do have some, right?) are featured on your new profile page. 

Your new Twitter profile page will be available on desktop, tablet and mobile platforms so if you have not mobilized your own site yet, this is a great opportunity to have a mobile presence at no cost to you.

© The Rainmaker Institute, All Rights Reserved

About the Author

Stephen Fairley legal marketing expert, law office management

Stephen is the CEO of The Rainmaker Institute, the nation's largest law firm marketing  company specializing in lead conversion for small law firms and solo practitioners. Over 8,000 attorneys nationwide have benefited from learning and implementing the proven Rainmaker Marketing System.

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