Why Legal Marketers Need to Get Obsessed with Social Media - Infographic
Friday, January 24, 2014

Even though I have been talking to lawyers about social media for several years, I am still amazed how much pushback I get from attorneys who swear their prospects and clients are not on social media.

Excuse me?  The only way your clients would not be on social media (as a group) is if they are dogs or cats or some other nonhuman species. 

What I have come to realize is that attorneys who don’t “believe” in social media are really just afraid of what they don’t understand.  These are usually people who themselves are not on social media, so they don’t think any of their clients are there either. 

Please remember, you are not your client.

One of the leading voices on all things Internet, the Search Engine Journal, recently produced the infographic below that charts the growth of social media.  Looks across all the age groups and you will see that participation continues to grow, and is really picking up among the older demographic (45-54 and 55-64).  For many, it has become an obsession.

Make 2014 the year you do something really great to grow your law firm.

 

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