iAmericans are nuts about video! And if you are not using online videos to market your law firm and yourself, you are missing a big opportunity to connect with prospects.
Don’t believe it? Check out this short video full of stats that demonstrate the pervasiveness – and persuasiveness – of video today:
Use these simple guidelines to make a highly effective online video for use in your law firm marketing efforts:
Use real people, using real words. One of the biggest mistakes attorneys make is using video the way they use PowerPoint. Stringing together static images accompanied by a faceless voice on audio is not an effective use of online video. While this may get seen by some potential clients, it is not nearly as valuable as giving them a chance to see your face and hear your sincere words.
Create a well-thought out script designed to persuade potential client to call you. To accomplish that, ask yourself what makes your law firm different from, and better than, your competition – and then build your script around those key points.
Focus on the viewer, not yourself. It is easy to get caught in the trap of thinking potential clients want to hear about all of your qualifications. The real truth is they want a law firm that understands their problems, and knows how to solve them. Your script should describe some of the problems clearly, and then explain how you can solve them.
Use annotation and notes. On YouTube you can add notes or annotate your video with key points of emphasis that will appear as people are watching. Not only does this help you deliver your message succinctly, it also provides content for Google to index to improve your search ranking.
Include keywords and tags. Be sure to load your description with keywords and include links back to your website.
Include your contact information within your video. The goal of your online video is to persuade potential clients to call you. Yet, no matter how well crafted your video is, if those clients do not know how to reach you, it’s wasted effort.
