Penny Paul brings to Knapp Marketing over 12 years of marketing strategy, public relations, and branding experience. A graduate of Yale University and Cardozo School of Law, she has served as an in-house law firm marketing director at a domestic law firm, in business development at an international law firm, and as a senior strategist at several agencies.  Penny’s specialty lies in helping law firms define their brands, and then develop and execute plans which will effectively and persuasively deliver those brands to target audiences..

Penny has also conducted public and media relations campaigns for many high profile law firm and corporate clients, attaining placements in top tier media outlets and publications, and also managing crisis communications to contain negative coverage.