SEMrush is one of the most popular platforms for doing SEO and PPC research, especially when it comes to analyzing your competition. In this session, we’ll share specific strategies to find those profitable pockets of opportunity where there is higher demand and lower competition for your area of expertise.

Organic SEO Research

Do you want to reach the top of the search engines? Start with the right keywords!

• See competitors’ best keywords
• Discover new organic competitors
• Observe position changes of your website and your competitors’ websites

Advertising / PPC Research

Use SEMrush Competitive Intelligence and achieve maximum ROI from your PPC campaigns.

• Uncover Your Competitors’ Ad Strategies and Budget
• Analyze Your Online Rivals' Ad Copies and Keywords
• Discover New Competitors in AdWords and Bing Ads
• Localize Your Ad Campaigns

Once you’ve built up enough demand through authority marketing, people will just Google your name and you’re done! But on the road to that destination, you’re going to need other strategies to attract an audience that wants what you offer, but aren’t specifically looking for you (at least not yet!).

Come learn how to dramatically improve your website marketing strategy and action plan in this free webinar!

About Martin Weinberg

Martin Weinberg leads the US marketing team at SEMrush which is driven to help marketers succeed through advanced competitive intelligence. Prior to SEMrush, he helped many organizations develop creative digital strategies to reach their audience and inspire action. Martin consulted to brands such as Comcast, Ricoh, Campbell's, uPenn and Reed Business Information, where he created the largest B2B email marketing program in the world at the time. As an industry speaker, Martin enjoys contributing new ideas and insights about digital strategy, online marketing, and social media at conferences, universities, and corporate events, such as Digital Summit, Pubcon, SMX and more.

About SEMrush

SEMrush is committed to helping marketers succeed by leveraging competitive intelligence to gain a real advantage. They do this by having the best database in the business, including organic, paid and historical data. In business for over 9 years, with 350 employees, they’ve helped over 1,000,000 marketers discover valuable insights about their SEO, PPC, links, and social media. In addition, SEMrush offers advanced tools to help companies optimize their own site, including Site Audit, SEO Ideas, Content Monitoring, Brand Monitoring, plus more.