National Law Review Media Kit

The National Law Review 2012 Advertising Program

About the National Law Review

The National Law Review (NLR) is an online magazine and searchable database of legal analysis expertly written by attorneys from the nation’s premier law firms. We also publish educational material from professional associations, law schools and other organizations who work with the legal community.

The NLR is committed to maximizing our contributor’s exposure on the Web. The NLR actively and directly markets www.NatLawReview.com and its content to in-house counsel and specialized professional associations. Advertising with the NLR is a highly effective way to reach legal consumers when they are searching the web.

NLR 2012 Editorial Calendar

Each month the National Law Review features articles on its home page focusing on certain legal practice areas and newly emerging legal issues.

About the National Law Review's Audience

The National Law Review's most frequent readers are in-house attorneys, compliance, and mid- to upper-level managers from the insurance, health care, risk management, pharmaceutical and chemical, and human resources fields. Several professional organizations feature articles written by NLR contributors in the legal resource sections of their web sites every month, and many professional association sites link to the NLR web site or have included NLR articles on their resource pages. 

NLR Audience:

The National Law Review's business savvy, highly readable and relevant content reaches one of the most sought after audiences on the web.

*Internal Records, Aug-2010 // **© Alexa Internet, Inc. Aug 2010

The National Law Review's Reach:

A leading resource of U.S. secondary legal analysis – the NLR's  audience is primarily U.S. based, but growing internationally.

*Internal Records, Aug 2010 

The National Law Review – Advertising Opportunities

NatLawReview.com delivers creative, result-driven advertising programs by helping our advertisers effectively reach a highly targeted audience at the right time. From building brand awareness, to driving more traffic to your site, the National Law Review offers a unique platform to reach legal decision makers in a cost effective and professional manner.

Ad Pricing and Types

Section A: Leaderboard (728 x 90) Home Page / Every Article Page $899/month.  A Maximum of three ads will rotate (display at different times) in Section A.  An exclusive banner spot can be purchased for an additional charge.

Section B: Square (250 x 250) Home Page / Every Article Page $599/month  Please note that Section B ads move vertically. A maximum of 7 unique ads will be accepted for rotation in area B. By rotation we mean different ads will appear in different spots in area B, but all ads will display on the homepage and every article page. The ad location within Area B will change up or down each time the page is loaded.   

Section B ads can also be linked to create a Wide Skyscraper (160 x 600) or Skyscraper (120 x 600) for an additional charge. We can also accommodate a Vertical Rectangle (240 x 400) and Rectangle (180 x 150) in this area –please call for pricing and availability.

Section C: Full Banner (468 x 60) Home Page $399/month.  A Maximum of three ads will rotate (display at different times) in Section C.  An exclusive banner spot can be purchased for an additional charge. 

Please note all prices quoted are net of any agency commission or fees. 

Additional National Law Review Promotional Opportunities:

Featured Content Placement:

The NLR has two weekly guest blogger columns where organizations can include 1-3 weekly posts in a special highlighted section on the NLR homepage.  The Featured Blogger area highlights content related to legal analysis such as new state and federal laws or regulations or emerging litigation trends or issues in both the state and federal courts. The Business of Law area includes useful information on business trends such as law firm business development, legal marketing, legal PR, legal technology,  networking and SEO. The blog spot postings include branded organization and author biographies and links and references back to featured main organization.  This is an excellent opportunity to promote an upcoming conference; demonstrate an organization’s expertise and gain wider and continued exposure for an organization’s published content.

Seminar and Conference Cross-Promotions:

The NLR partners with groups to promote professional events and conferences with social media placements and other effective platforms on a monthly basis. In the past year, the NLR worked with organizations such as the ABA (American Bar Association); ASHHRA (American Society for Hospital Human Resources Administration); Inside Counsel; ILTA (International Legal Technology Association); Vault / MCCA (Minority Corporate Counsel Association); and the NAWL (National Association of Women Lawyers).

Newsletter-Promotion:

The NLR also distributes its content via various monthly newsletters targeted to specific groups such as healthcare, human resources, insurance and legal marketing.  We can include targeted advertising in these emails. 

Advertising Editorial / Technical Requirements 

Accepted file types: Animated GIF, GIF, JPEG, Flash / All click-through URLs must open in a new browser window.

*Area B ads can also be linked to create a Wide Skyscraper (160 x 600) or Skyscraper (120 x 600) for an additional charge. We can also accommodate a Vertical Rectangle (240 x 400) and Rectangle (180 x 150) in this area –please call 708-357-3317 for pricing and availability. Please note, all prices quoted are net of any agency commission or fees.  

Data Collection

The NLR permits advertisers to collect user-provided personal information (for example, through Web forms embedded in ads). Advertisers wishing to collect personal information within advertisements must follow these basic guidelines:   1) clearly identify organization; 2) provide link to privacy policy; and 3) identify the purpose for collecting information.

Creative Business Requirements

The NLR has certain standards and guidelines for ads featured on the NLR Web site to complement the NLR brand and home page. The NLR reserves the right to reject any ad that it feels does not meet its minimum requirements.

Ads should:

• Contain a clear message, offer, or promotion
• Have a highly professional and businesslike design
• Contain imagery relevant to the offer or promotion
• Have consistent branding (use of similar/same logos and messaging)
• Link only to landing pages that provide content relevant to the ad featured
• Link to an offer or information that is not more than two clicks away

Ads may not:

• Be misleading in any way (specifically within creative messaging/offers/promotions, etc.)
• Include inappropriate graphics (e.g., overly graphic medical conditions/images, images of distressed animals or humans), or suggestive or explicit images (e.g., models wearing swimsuits or undergarments)
• Be designed to rapidly flash images or use multiple flashing images
• Be overly cluttered or be unclear or contain inconsistent messaging
• Include afake link or fake HTML 
• Please note, NLR does not accept advertisements from law firms or attorneys.  

For specific information on advertising opportunities with the National Law Review, please contact Shirley Campos or Jennifer Schaller at 708-357-3317 or via email at info@natlawreview.com