We help law firms and corporations become more profitable. Akina blends the best of corporate best practices for leadership and selling with a thorough understanding of the practice of law. Akina partners have coached and trained hundreds of lawyers across the country at small, mid-sized and large law firms. Many of Akina’s professionals have also previously worked in-house at law firms, either as practicing attorneys or as professionals helping to build, implement, and lead a wide range of marketing and professional development initiatives. As a result, Akina’s methodology takes the best sales and leadership practices from the corporate world and refines, adapts and translates them to specifically apply and work for law firms and lawyers.
With a heartfelt desire to help attorneys address negative stereotypes, Akina Corporation launched a new campaign in 2011 called “Generation Generosity,” to reset the nation’s conversation about lawyers through encouraging acts of philanthropy and generosity. In recognition of the firm’s 10th anniversary in April, Akina’s Generation Generosity campaign hopes to empower attorneys to understand the incredible impact of simple acts of generosity. Each month in 2011, Akina will announce a new way that the law community can encourage generosity and will highlight its unique purpose at www.generationgenerosity.org.
Contributing authors from Akina Corporation :
Deborah Knupp has worked globally with CEOs, executives, managing partners and attorneys as a coach and business executive for over 20 years. She has helped these leaders align their...