Business of Law

Marketing of legal services can be a challenging endeavor.  With the major changes impacting the industry, and a greater emphasis placed on legal operations and efficiency in delivery of services, law firm marketing departments are under immense pressure to deliver innovation and results.  Law firms are slow to change and embrace concepts other professional services have integrated into their processes and procedures. The National Law Review covers the latest trends, stories, and news, as it relates to the area of legal marketing—both for solo practitioners and for individuals working in large law firm marketing and business development departments.

Visitors will always find timely, regularly updated information from legal professionals in the industry. Legal marketing topics, use of social media campaigns to increase site traffic, law firm development, email marketing, best practices for companies to engage in, and legal repercussions when certain laws/standards are not met by organizations, are discussed by legal marketing experts who write for the National Law Review.  In this rapidly evolving industry, there is a fresh take and new ideas, as well as summaries of the best research available. Written with the specific requirements and constraints of the legal industry in mind, the experts on legal marketing provide insight into trends in the industry, as well as analysis of best practices for attorneys and legal marketers.

Solo-practitioners will find the legal marketing advice from the National Law Review to be invaluable for building their practice, with advice on how to maximize your legal website for SEO, how to make online reviews work for you, and how to make your website accessible to everyone.  Along with practical advice on day-to-day processes like lead conversion and social media, there is also big picture analysis, like the benefits of building a niche law practice.

Featuring articles from legal marketing experts across the industry, the National Law Review is an invaluable resource for both solo-practitioners and legal marketers working in-house.

National Law Review Legal Marketing TwitterFor hourly updates on the latest news about the business of law, legal marketing, law office management, and more, be sure to follow our Legal Marketing and Business of Law X (formerly Twitter) feed, and sign up for complimentary e-news bulletins.

Recent Business of Law and Legal Marketing News

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19
2018
Secret weapon for getting great client reviews The Rainmaker Institute
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Differentiate Your Law Firm And Escape The Commodity Trap Rainmaking for Attorneys
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Law Firm Leadership is Like Walking the Dogs LawVision Group LLC
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10 Trailblazing Female Lawyers Who Shaped American History PracticePanther
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Understanding the Shared Responsibility Model in Cloud Services Agreements Morgan, Lewis & Bockius LLP
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Corporate Counsel And Duties Beyond The Client Sherin and Lodgen LLP
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Law Firm Marketing: Hire Internally or Outsource? Practice Alchemy
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Legal Analytics: A New Moneyball For Lawyers? IMS Legal Strategies
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Law Firm Website 101: Generate Leads (That Convert to Clients) PracticePanther
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6 Ways Lawyers Can Avoid Violating The CAN-SPAM Act PracticePanther
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The 10 Keys to Successful Law Firm Management [INFOGRAPHIC] The Rainmaker Institute
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Move to Change Imposition of California Bar-Membership Requirement in the US District Court of the Northern District of California The National Law Review / The National Law Forum LLC
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5 Common Email Mistakes Made by Attorneys PracticePanther
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Breaking Through: Top Litigator Robin Cohen Shares Her Wisdom to Empower Female Attorneys McKool Smith
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Time to Turn the Wheel Again? Or Will This Year be Different? LawVision Group LLC
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Organic & Paid Facebook Strategies for Lawyers The Rainmaker Institute
Feb
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Legal Project Management: You Can't Fake It Anymore (Part 2) Service Delivery as Part of Strategy and Differentiation LawVision Group LLC
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Why Your Law Firm Team Page is Important Gittings Photography
Jan
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How Lawyers Can Use Social Media to Connect with Journalists The Rainmaker Institute
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Lawyer Edition: Stepping Up Your Social Media Game [Under 600 Words] PracticePanther
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Law Firm Business Development: The Race You Don’t Want to Win The Rainmaker Institute
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How to Build a Strong Corporate Identity For Your Law Firm Gittings Photography
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Create Answers to Important Rhetorical Questions in 2018 LawVision Group LLC
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Stop Doing These 5 Things That Limit Your Law Firm Marketing Success The Rainmaker Institute
Jan
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Exploring Multi-Channel Marketing for Law Firms Practice Alchemy
Jan
22
2018
How to Use LinkedIn Matched Audiences for B2B Law Firm Marketing The Rainmaker Institute
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2018
Supercharge Your Legal Marketing With Live Video PracticePanther
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2018
How to Get New Clients for Your Law Firm by Marketing like a Boss PracticePanther
 

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