Business of Law

Marketing of legal services can be a challenging endeavor.  With the major changes impacting the industry, and a greater emphasis placed on legal operations and efficiency in delivery of services, law firm marketing departments are under immense pressure to deliver innovation and results.  Law firms are slow to change and embrace concepts other professional services have integrated into their processes and procedures. The National Law Review covers the latest trends, stories, and news, as it relates to the area of legal marketing—both for solo practitioners and for individuals working in large law firm marketing and business development departments.

Visitors will always find timely, regularly updated information from legal professionals in the industry. Legal marketing topics, use of social media campaigns to increase site traffic, law firm development, email marketing, best practices for companies to engage in, and legal repercussions when certain laws/standards are not met by organizations, are discussed by legal marketing experts who write for the National Law Review.  In this rapidly evolving industry, there is a fresh take and new ideas, as well as summaries of the best research available. Written with the specific requirements and constraints of the legal industry in mind, the experts on legal marketing provide insight into trends in the industry, as well as analysis of best practices for attorneys and legal marketers.

Solo-practitioners will find the legal marketing advice from the National Law Review to be invaluable for building their practice, with advice on how to maximize your legal website for SEO, how to make online reviews work for you, and how to make your website accessible to everyone.  Along with practical advice on day-to-day processes like lead conversion and social media, there is also big picture analysis, like the benefits of building a niche law practice.

Featuring articles from legal marketing experts across the industry, the National Law Review is an invaluable resource for both solo-practitioners and legal marketers working in-house.

National Law Review Legal Marketing TwitterFor hourly updates on the latest news about the business of law, legal marketing, law office management, and more, be sure to follow our Legal Marketing and Business of Law X (formerly Twitter) feed, and sign up for complimentary e-news bulletins.

Recent Business of Law and Legal Marketing News

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Jan
16
2018
5 Ingenious Ways to Distribute Your Online Content in 2018 The Rainmaker Institute
Jan
15
2018
Succession Planning: A Difficult but Essential Topic to Tackle for Law Firm’s Ongoing Success Into the Future The National Law Review / The National Law Forum LLC
Jan
12
2018
Tired of Deal Fatigue? (Part 1) Morgan, Lewis & Bockius LLP
Jan
12
2018
Avvo Acquired by Legal Lead Gen Behemoth Internet Brands The Rainmaker Institute
Jan
10
2018
Why You Need to Shorten Your Law Firm Name Jaffe
Jan
9
2018
How to Avoid Common Ethics Mistakes When Using Social Media for Law Firm Marketing The Rainmaker Institute
Jan
8
2018
Law Firm Culture as a Business Development Tool: The Importance of a Living Culture The National Law Review / The National Law Forum LLC
Jan
1
2018
How to Ensure Your Business Development New Year’s Resolutions Become Reality LawVision Group LLC
Dec
22
2017
This Gift from Google is No Small Thanks The Rainmaker Institute
Dec
20
2017
Reflections on Technology-Related Legal Issues: Looking Back at 2017; Will 2018 Be a Quantum Leap Forward? Proskauer Rose LLP
Dec
18
2017
How to Outrank Your Competitors in Local Search The Rainmaker Institute
Dec
13
2017
Billable Bitcoins: Why it Pays for Lawyers to Accept Cryptocurrency Proskauer Rose LLP
Dec
13
2017
Will Your Legal Photography Be Outdated in 2018? Gittings Photography
Dec
11
2017
The New Attorney: A Guide to Surviving Your First Year PracticePanther
Dec
8
2017
The Art of Negotiating: A Guide for New Associates PracticePanther
Dec
8
2017
Know Your SEO: Top 10 Metrics Law Firms Need to Track The Rainmaker Institute
Dec
5
2017
3 Simple Tips to Looking Your Best in an Attorney Portrait Gittings Photography
Dec
4
2017
10 Tips to Create an Effective PPC Advertising Campaign for Your Law Firm The Rainmaker Institute
Dec
4
2017
Gift Guide for lawyers: The Gifts to Buy and the Mistakes to Avoid PracticePanther
Dec
1
2017
New Federal Rules of Evidence 902(13) and 902(14) Foley & Lardner LLP
Nov
29
2017
Email Marketing & Automating Your Firm with Chelsey Lambert PracticePanther
Nov
29
2017
Digital Marketing Strategies You Can Forget About in 2018 [INFOGRAPHIC] The Rainmaker Institute
Nov
29
2017
Why Google My Business is Relevant to Law Firms, Both Large and Small Knapp Marketing
Nov
27
2017
A Simplified Law Firm Content Strategy Pryor Cashman LLP
Nov
20
2017
Build Your Network Like a Roman: Now…Before You Need It LawVision Group LLC
Nov
19
2017
Finance Comes To the World of Litigation Fairfield University Dolan School of Business
Nov
16
2017
3 Steps to Network Your Law Firm on LinkedIn The Rainmaker Institute
Nov
14
2017
Could A Litigation Finance Initiative Capitalize On #MeToo? Faegre Drinker
 

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