Business of Law

Marketing of legal services can be a challenging endeavor.  With the major changes impacting the industry, and a greater emphasis placed on legal operations and efficiency in delivery of services, law firm marketing departments are under immense pressure to deliver innovation and results.  Law firms are slow to change and embrace concepts other professional services have integrated into their processes and procedures. The National Law Review covers the latest trends, stories, and news, as it relates to the area of legal marketing—both for solo practitioners and for individuals working in large law firm marketing and business development departments.

Visitors will always find timely, regularly updated information from legal professionals in the industry. Legal marketing topics, use of social media campaigns to increase site traffic, law firm development, email marketing, best practices for companies to engage in, and legal repercussions when certain laws/standards are not met by organizations, are discussed by legal marketing experts who write for the National Law Review.  In this rapidly evolving industry, there is a fresh take and new ideas, as well as summaries of the best research available. Written with the specific requirements and constraints of the legal industry in mind, the experts on legal marketing provide insight into trends in the industry, as well as analysis of best practices for attorneys and legal marketers.

Solo-practitioners will find the legal marketing advice from the National Law Review to be invaluable for building their practice, with advice on how to maximize your legal website for SEO, how to make online reviews work for you, and how to make your website accessible to everyone.  Along with practical advice on day-to-day processes like lead conversion and social media, there is also big picture analysis, like the benefits of building a niche law practice.

Featuring articles from legal marketing experts across the industry, the National Law Review is an invaluable resource for both solo-practitioners and legal marketers working in-house.

National Law Review Legal Marketing TwitterFor hourly updates on the latest news about the business of law, legal marketing, law office management, and more, be sure to follow our Legal Marketing and Business of Law X (formerly Twitter) feed, and sign up for complimentary e-news bulletins.

Recent Business of Law and Legal Marketing News

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Mar
10
2015
Gen Y and Law Firms – The Turnover, The Turnover Brooks, Pierce, McLendon, Humphrey & Leonard, LLP
Mar
10
2015
7 Steps to Solo Success: How to Run Your Solo or Small Firm The Rainmaker Institute
Mar
9
2015
Trending: Why Storytelling Is the Hottest Legal Marketing Tactic Jaffe
Mar
9
2015
How to Avoid a Fee Dispute with Your Client Sherin and Lodgen LLP
Mar
8
2015
Mobile-Friendly Sites to Rank Better on Google Starting April 21 The Rainmaker Institute
Mar
6
2015
What to Do with a Bad Online Review The Rainmaker Institute
Mar
5
2015
Three Lawyers and a Judge Sculpture in Chicago: “You were supposed to make one of the lawyers a girl!” Fishman Marketing, Inc.
Mar
4
2015
The Case for Rethinking How You Run Your Law Firm [VIDEO] The Rainmaker Institute
Mar
3
2015
A Better System for Lead Management and Conversion The Rainmaker Institute
Feb
27
2015
Does Every Attorney Need a Law Firm Website? The Rainmaker Institute
Feb
26
2015
Latest Changes to the Legal Marketing Landscape The Rainmaker Institute
Feb
26
2015
A Cheap Website Could Cost Your Firm Millions of Dollars Consultwebs.com, Inc.
Feb
25
2015
How to Find Balance Between Your Life and the Law [INFOGRAPHIC] The Rainmaker Institute
Feb
25
2015
The Thirty Best Law Firm Tag Lines Ever, Part 3 Fishman Marketing, Inc.
Feb
24
2015
Courtroom Decorum: Of Courtroom Capers, Sanctions, and Squeezed Babies… Varnum LLP
Feb
24
2015
Can “Sticks and Stones” Break Expert’s Credibility? IMS Legal Strategies
Feb
24
2015
How To Build a Profitable Intake System The Rainmaker Institute
Feb
20
2015
How Attorneys Are Using Social Media in 2015 [INFOGRAPHIC] The Rainmaker Institute
Feb
19
2015
Proven Ways to Double Your Internet & Website Leads The Rainmaker Institute
Feb
18
2015
How to Build a Law Firm Website That Will Bring You Business The Rainmaker Institute
Feb
16
2015
Getting to Yes: How to Improve Your Closing Argument When Pitching Prospects The Rainmaker Institute
Feb
16
2015
The New Competition - Emerging Legal Technologies Out of Silicon Valley The National Law Review / The National Law Forum LLC
Feb
13
2015
New Hampshire Begins To Articulate The Scope Of “In-House Privilege” Sherin and Lodgen LLP
Feb
13
2015
Erin Smith Aebel: Integrating Legal Marketing into your Practice The National Law Review / The National Law Forum LLC
Feb
13
2015
Email Marketing Mistakes to Avoid
 The Rainmaker Institute
Feb
11
2015
Ask These 3 Questions to Find Your Ideal Client The Rainmaker Institute
Feb
11
2015
Law and CPA Firm Tag Lines: “Word. Word. Word.” Fishman Marketing, Inc.
Feb
10
2015
Study Shows Growing Gap in Law Firm Partner Compensation The Rainmaker Institute
 

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