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10 Tips to Turbocharge Your Social Media Marketing

If your law firm’s social media marketing program is not delivering the leads or engagement that you’d like to see, then you need to take a fresh look at what you are doing and how you are doing it.

Here are 10 tips that can take your social media marketing to a new level:

  1. Post often. Being on social media is all about the conversation. When conversation ceases, so do the opportunities to forge relationships. Posting regularly to your social media accounts is the best way to engage with prospects and clients online.

  2. Be unique. There is no one else like you, and your social media posts need to reflect your own unique perspectives and personality. You need to post stuff with your own take and not just keep recycling the same old content. No one wants to hear the same story over and over — that’s true at a cocktail party and it’s true online as well.

  3. Stick to what you know. You want to use social media to carve out an area of differentiation for yourself and your practice, so be sure you don’t wander off into the weeds too often when posting. Sharing something funny or thought provoking from another source once in awhile is fine, but keep the majority of posts about your area of the law.

  4. Use video. People spend more time surfing social media than doing a deep dive, and video is a great way to engage and gain attention.

  5. Use images. Infographics are a great way to spread your knowledge about a legal subject much further than plain text will. There are lots of DIY infographic websites where you –or someone who works for you — can create professional looking infographics quickly and easily. Share your own photos too. People are weary of stock photos; use something meaningful instead.

  6. Images matter on Twitter. Images are the main thing on Twitter these days, and you should never create a tweet without first finding an image to go along with it. Research continues to show that using images on Twitter is key to engaging on this platform.

  7. Post what works. If you find some of your posts are not gaining any traction, it could be that the subject matter is of little interest to your audience. This is why it is critical to examine your analytics to see what is working so you can repeat your successes.

  8. Make your bio brilliant. Not only should your bio reflect who you are and what you do, with the appropriate keywords in it, but it should also be kept up to date with the latest information. You should treat your social media profiles as visual ads for attracting clients and referral sources.

  9. Create simple tweets. Simple messages get better engagement on Twitter. Use links to longer content.

  10. Be creative. The social media space is crowded, so the more creative you can be with your posts, the better. Just be sure you stay true to who you are.

© The Rainmaker Institute, All Rights Reserved

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About this Author

Stephen Fairley legal marketing expert, law office management
CEO

Two-time international best-selling author, Stephen Fairley is the Founder and CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in marketing and lead conversion for small to medium law firms. Since 1999, he has built a national reputation as a legal marketing expert and been named, “America’s Top Marketing Coach.” He has spoken numerous times for over 35 of the nation’s largest state and local bar associations.

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